Job Title: Growth Marketing Manager
Department: Sales and Marketing
Position reports into: Head of Product Marketing
Location: London Head Office (London Bridge) with flexible working arrangement
Length of contract: Permanent and full time
Salary: Competitive
THE COMPANY
Reactive Technologies (RTL) is a highly innovative energy technology solution provider with the mission to unlock the potential of the global renewable energy transition.
RTL’s GridMetrix service offers unique stability measurement services to power grid operators (transmission and distribution), enabling them to have more precise control of their grid, operate more safely and cost-efficiently, and utilize more renewable energy in the power systems to help achieve their Net Zero targets. RTL also offers unique grid insights and forecasts to power traders through its Tradenergy service, enabling customers to make smarter and faster trading decisions.
RTL has more than 200+ patents granted globally, with offices in the UK, Finland, US, Australia, and the Middle East. To date, it has achieved more than 100% revenue growth YoY and its business plan will continue this level of growth based on a strong global pipeline. RTL is also backed by high-profile investors including BGF, M&G, Breakthrough Energy Ventures, Eaton, and Accenture.
ROLE DESCRIPTION
This is a new role, designed for a growth-obsessed marketer ready to take the next big step in their career. If you have experience in growth business environments, where taking accountability and contributing to the mission is key, then this could be the role for you! We are looking for a dynamic and collaborative marketer who is passionate about playing a part in the global renewable energy transition. You could be right for our growing team of energy industry and technology experts to help our mission of delivering low carbon energy systems globally.
We’re looking for a driven, results-oriented marketer with exceptional attention to detail and a roll-up-your-sleeves attitude to join Reactive’s Marketing team. In this role, you’ll have the opportunity to make a tangible impact across key initiatives, including leading industry events, executing demand generation and digital marketing campaigns, owning LinkedIn strategy, and managing HubSpot/Salesforce integration to ensure smooth, automated marketing processes. If you thrive in a fast-paced environment and are passionate about delivering high-quality, measurable results, we’d love to hear from you.
RESPONSIBILITIES
Drive Global Pipeline Growth and Sales Acceleration:
- Generate high-quality leads and accelerate sales cycles through data-driven marketing campaigns.
- Work with Sales and Product to engage high-value accounts and drive revenue growth.
Campaign Management and Offline Event Management:
- Leverage a mix of inbound and outbound content, including email marketing, content marketing, social media, and events to maximize engagement.
- Create targeted content (whitepapers, case studies, landing pages) to support campaigns, with ongoing performance monitoring and optimisation.
Marketing Automation:
- Design and implement marketing automation workflows to enhance engagement and conversion.
- Own and improve marketing processes, including campaign tracking, attribution, and reporting.
- Develop real-time dashboards and marketing reports to track KPIs (CPL, MQL to SQL conversion, etc.).
Event Management:
- Manage all global industry event sponsorships, including logistics, promotion, and follow-up.
- Develop and manage all lead generation campaigns: identify and organise leads as they move through the sales cycle, capture new prospects, qualify them, and manage their qualification and conversion within Salesforce and other automation tools to generate hot leads.
Reporting:
- Manage monthly reporting on OKRs, KPIs insights, and key lessons learned related to the continuous improvement of marketing effectiveness, including inbound leads and overall campaign performance.
- Conduct market reviews, customer trends, and competitor analysis to help achieve company targets working with Tech Sales and Product.
- Support the marketing team by creating monthly reports, maintaining process documents and systems, owning meeting agendas, and follow-up.
Account Management:
- Collaborate with sales teams to identify target accounts and create personalized campaigns.
- Develop a strong understanding of our products and the buyer’s journey to build programs that drive business growth across the globe.
EXPERIENCE
- > 5 years proven growth/performance marketing capabilities on a B2B basis, preferably in the energy/power systems sector.
- Must be proficient in both HubSpot and Salesforce to ensure seamless lead management, data analytics, and sales alignment. Being skilled in their integration is preferred.
- Must be a data-driven marketer, comfortable reading and analysing data, using it to inform marketing plans and prioritize investments.
- Process-oriented, flexible with change, comfortable working in less-structured growth environments, offering recommendations for improvement.
- Strong accountability and a track record of taking ownership of marketing initiatives.
- Highly performance-oriented individual with a high degree of self-initiative, confidence, and energy.
- A professional and positive attitude, even while working in a fast-paced environment.
- Excellent understanding of sales priorities and motivations, to ensure high-quality support, optimal customer experiences, and success.
- Exceptional writing abilities and outstanding abilities to think creatively, identify and resolve problems, and have excellent attention to detail.
- A bachelor’s degree 2:1 minimum in marketing, communications, creative discipline, or engineering.
BENEFITS
Our belief is that a well-rewarded workforce with a compelling mission will result in a more engaged and productive team. As a start-up, we are agile, have a flat structure, and offer a competitive benefits package:
- Annual performance-based bonus schemes
- Share Options scheme
- Long service holiday scheme and holiday purchase scheme (UK)
- Company pension scheme
- Private Medical and 4 x life Insurance scheme
- Regular team and company social events
- Flexible working patterns to manage work-life balance
- Professional and dynamic work environment
- Charity Days (2 per year)
- Perkbox
- Home Working allowance to support hybrid working
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
