Why join Reactive: Joining Reactive Technologies means becoming part of a dynamic team at the forefront of the energy revolution. We are passionate about enabling low carbon grids and driving a more sustainable, efficient, and resilient energy ecosystem. As a prospective employee, you’ll have the opportunity to work on cutting-edge technologies that have a real and positive impact on our planet. Our team is dedicated to innovation, collaboration, and making a difference in the world of energy. We offer a stimulating, inclusive, and supportive work environment where your ideas are valued and your professional growth is a priority. If you’re looking to be part of a team that’s shaping the future of low carbon energy and eager to contribute to a greener world, join us on this exciting journey. To find out more, please visit www.reactive-technologies.com.
Our company: Reactive Technologies is an innovative global hi-tech & cleantech company accelerating the transition to a Net Zero future by creating and implementing cutting-edge grid measurement technologies to address the energy industry’s greatest challenges. Reactive has more than 250+ patents granted globally, with international hubs in Europe, Middle East, Asia Pacific and North America.
Job description: We are seeking a highly motivated and experienced Product Marketing Lead to join our global team. As the Product Marketing Lead at Reactive, you will be responsible for developing and executing marketing strategies that align with our company’s goals and objectives. Together, with global product management , sales leadership and other business functions, you will play a crucial role is driving the storytelling and content creation strategy for the portfolio in the energy power grids sector.
In this role you will be responsible for delivering and maintaining key documentation for the portfolio, including product messaging; value propositions; market insights; core customer references.
The ideal candidate for this position has a proven track record in developing and implementing successful technical product marketing strategies within the energy power grids sector and has strong commercial connections in the industry. You should have a deep understanding of the smart grid marketing landscape, including digital marketing techniques and pricing within the market. Strong analytical, communication, and leadership skills are also essential for this role. This is a very exciting opportunity for someone with a real passion for the clean energy transition and achieving Net Zero.
Responsibilities
Go To Market Strategy
• Define the global marketing & communications strategy, planning and execution in close collaboration with the Sales team for our global segments to help:
• Deliver impactful communications to drive product differentiation, lead generation and sales in each market. These plans must be closely aligned with each global go to market strategy
• Build and launch multi channel focused marketing campaigns and corresponding content.
• Develop product positioning and messaging for key products and features, including product marketing fit, value proposition, target audience and competitive landscape.
• Collaborate with cross-functional teams to ensure marketing strategies align with overall business objectives.
• Monitor and analyze market trends, competitor activities, and customer feedback to make data-driven marketing decisions.
• Measure and track marketing campaign performance and provide regular reports and analysis to key stakeholders.
• Communicate the vison and value of new products to the sales team and develop sales tools that facilitate the selling process.
Reporting
• Manage monthly reporting on OKRs and KPIs
• Responsible for setting and managing the marketing budget.
• Conduct market reviews, customer trends, and competitor analysis to help achieve targeted campaigns
Account Management
• Work with Sales and internal stakeholders to create and deliver Account Management strategies for strategic customers to strengthen key relations.
• Collaborate with sales teams to identify target accounts and create personalised campaigns.
• Drive engagement and conversion within high-potential network operators.
Required Skills
- Proven effective strategic product marketing capabilities on a B2B basis in the energy sector.
- Strong understanding of distribution grids, ADMS,DERMS and SAS products
- Proven results selling ADMS/DERMS to DNOs and launching SaaS/DaaS Services to Power
Sector - A Batchelor’s degree in engineering, marketing, communications, or creative discipline.
- Excellent understanding of sales priorities and motivations, to ensure high quality support, optimal customer experiences and success.
- Exceptional writing abilities and outstanding abilities to think creatively, identify and resolve problems and have excellent attention to detail.
- Must be a data-driven marketer, comfortable reading and analysing data, using it to inform marketing plans and prioritize investments.
- Process-oriented, flexible with change, comfortable working in less-structured growth environments, offering recommendations for improvement.
- Solid understanding of digital marketing tools including (WordPress, HubSpot , Sales Force CRM, OKRS and Power BIf).
- Highly performance orientated individual with high degree of self initiative, confidence and energy.
- A professional and positive attitude, even while working in a fast-paced environment.
What we offer
Our belief is that a well-rewarded workforce with a compelling mission will result in a more engaged and productive team. As a start-up, we are agile, have a flat structure and offer a competitive benefits package:
- Annual performance-based bonus schemes
- Share Options scheme
- Long service holiday scheme and holiday purchase scheme (UK)
- Company pension scheme
- Private Medical and 4 x life Insurance scheme
- Regular team and company social events
- Flexible working patterns to manage work life balance
- Professional and dynamic work environment
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability.
Interested? – send us an email and your CV and let’s discuss more.
Please send the application and your CV to info@reactive-technologies.com.
